BookmakersReview.com, the popular sports book ratings site, has been sold to Seven Media Group Limited, a company registered in the British Virgin Islands.
BookmakersReview.com (BMR) has been acquired by two American businessmen with over 20 years of combined experience developing successful sites in competitive sectors including the travel and financial services industries, according to Mr. Pierluigi Buccioli, BMR’s founder.
This acquisition marks Seven Media Group’s first entry into the online gambling industry for the partners who wish to remain anonymous due to the negative position taken by the U.S. Government against online sports betting operators.
According to one partner: “We have been looking to enter the online gambling sector for several years, but we didn’t want to create just another clone in a sea of ‘me too’ gambling review sites. When the opportunity came up to acquire BookmakersReview.com, an esteemed player with a stellar reputation within the industry, we decided to take the plunge.”
“The Seven Media Group see this as a major opportunity to build on the existing credibility and respect BMR has gained from players and industry operators alike,” according to the other American shareholder of Seven Media.
“It will mostly be a matter of creating new revenue solutions that do not contrast with the site’s independence, while convincing those bookmakers that have achieved certain rating levels that the possibility for them to advertise on Bookmakers Review is like a “reward,” he added.
Plans are in progress to release a new version of BookmakersReview.com that will introduce a number of features designed to transform the betting news and bookmaker ratings site into a community driven by online bettors themselves.
The company plans to debut the new BookmakersReview.com site at the Budapest Affiliate Conference in September.
More information about the planned site upgrade will be released in the coming days on the new site’s blog located at www.bmr20.com
“My new partners have the necessary marketing experience and enthusiasm to take BMR to the next level without becoming biased towards the interests of those bookmakers that pay the highest commissions but are not necessarily fair and honest to players,” said Mr. Buccioli.
“I will continue to manage the rating process probably for the next couple of years until the community itself is mature enough to take it over,” Mr. Buccioli added.
The Seven Media team is expected to bring a number of benefits to bookmakersreview.com including providing the financial security necessary (and impossible to achieve with affiliate revenues alone) to hire staff that will help manage the day-to-day operations giving the site’s founder time to work at his new projects, including the just launched gamblinginvest.com.